Ichi-go Ichi-e, 11 letters that I resonated with in Japan. The phrase, in rough translation, means to treasure the moment, it may never come again. It is the perfect way to describe the way I’ve tried to live my life and the way I believe many people should. When I heard this phrase used by a tea master in Japan, I instantly formed a deeper connection with the country. It wasn’t just a nice sounding phrase, but one that actually seemed to represent the Japanese culture.